TikTok is known as one of the Chinese applications for video sharing, which is focused on the social networking service owned by the Chinese company ByteDance. This platform is used to create different types of short videos, dance, education, and comedy. But it is banned in India. The ByteDance will launch the TikTok in India in the name of TickTock.
TikTok may be coming soon in India by the parent company of ByteDance with the controller General of Patents.
Chinese applications are banned in India:
In the last year of June, 59 Chinese applications were banned in India, including the TikTok application. After the prohibition of the application, the TikTok was removed from the application store, and it became an inaccessible application on the Indian Networks.
Some of the platforms, which includes Instagram and Facebook, integrated the similar experience originally available on TikTok to fill the gap of the Indian users.
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Plan of the ByteDance company in India
On July 6 the ByteDance filed the trademark application for the TikTok in another title of TickTock. First, the application of the company is reported by the tipster Mukul Sharma on Twitter and independently verified by Gadgets 360. It was filed under the class 42 of the fourth schedule of the trademark rules 2002.
It is meant for the scientific and technological services as well as design and research related thereto.
According to the media report
Based on the media report, the ByteDance Company talked with the government to bring back the TikTok to the country. The Chinese company also assured the officials to work with the new IT rules.
In 2019 ByteDance was appointed their chief as nodal and grievance officer in India. This is one of the important requirements of the IT rules, which is significant for the social media platform with more than 50 lakh users.
After the banning of TikTok in India, ByteDance frequently had discussions with Reliance Industries for investment in TikTok to revive the business in the country. But the debate did not help and did not bring any changes in India.
Users of TikTok in India
At the time of the ban of the TikTok in India, it had around 20 crore users in the country. The users of the application were attracted by the platform such as YouTube and Instagram which are integrated offerings the reels and shorts.
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In the market, some of the Indian TikTok alternatives also emerged from the people instead of Chinese TikTok applications. Indian TikTok application takes advantage of the ban and demands the application for the short video and reels of the midst of the national lockdown.
Specifications:
Prioritize vertical videos
All video content should meet the recommended ad requirements. If not, TikTok will most likely not accept the ads. They may look skewed, or they may be cut off at the margins.
Limit video length
The best way to ensure the video ad content is not trimmed. Keep the length of the video between 9 and 15 seconds.
Start with impressive images
Understand that Internet users will be more than happy to swipe and scroll to the next post.
Organize all the key elements
TikTok typically obscures the outer edge of the frame. Therefore, it is best to keep all the important elements of your advertising centered. This should include your CTA (call to action) and brand name.
Add background music
TikTok must have sound settings turned on. They recommend adding background music clips and tracks the ad instead of adding a caption
Don’t forget the subtitles
Social media users who are happy to click may abandon the ad before it ends. You can write concise and informative narration, so viewers understand the important parts of your video. Even if they haven’t watched all the videos, TikTok recommends using local language for subtitles.
Include an interesting call to action
Investing in ads is useless if it doesn’t lead to tangible returns. Include a strong CTA in the form of native buttons prompting viewers to take action.
ByteDance Chinese Company will plan to relaunch the TikTok application in India in the name of the TickTock. It will be launched soon in the country. People are eagerly waiting for TikTok to come back to India.