According to a report, Apple has increased its spending on Google Cloud over the past 12 months, with a projected increase of about 50 percent over the previous 12 months.
- Apple is the biggest buyer of Google’s cloud storage service.
- According to a new report, Apple spent about $300 million on Google’s cloud services in August of this year.
- Apple is rumored to spend more than 50% on Google Cloud this December.
Apple has dramatically increased the amount of knowledge it stores on Google Cloud, suggesting that storage needs have outstripped the computing capacity of its personal servers.
Beginning in August 2021, Apple will spend about $300 million on Google Cloud Storage Inc, an official told reporters, a 50 percent increase over the same period a year earlier.
In November 2020 alone, Apple increased the amount of consumer knowledge stored on Google Inc by about 470 petabytes, bringing the total amount of knowledge stored on Google Cloud to over 8 exabytes. For reference, one exabyte is enough to record a video file that is over 237,000 years old.
Currently, Apple is the largest consumer of Google Cloud. According to Google, Apple even has a reputation to match its size. Bigfoot.In 2018, Apple confirmed that it was using Google to meet the data storage needs of its users.
And Apple’s data needs far exceed those of another Google customer. The 470 petabytes of data that Apple ramped up in November is essentially the same amount of storage used by ByteDance, Google’s second purchase of TikTok.
It also appears that Apple has acquired a significant amount of Google’s cloud storage. According to a cost calculator on Google’s website, it costs about $218 million a month to store eight terabytes of knowledge. Apple also pays Google about $300 million to store the same amount of knowledge each month.
It’s not clear why Apple is increasing storage so much at the expense of Google Cloud. But the acquisition means that it’s more profitable for Apple to buy storage than to create new features, or that Apple’s rapid growth means it can’t provide, build and maintain the first-party servers needed for retail information in time.
After Apple and ByteDance, Spotify is Google’s third largest buyer with about 460 petabytes of knowledge, Twitter is fourth with 315 petabytes, and Snapchat is third with about 275 petabytes.
Apple stores its consumers’ iCloud knowledge on Amazon Web Services and Google’s cloud. Because this data is encrypted by Apple, neither Amazon or Google can get the data from iCloud customers.
AWS has the majority of the cloud storage market, but Google is reclaiming its own territory. For example, Apple uses a type of Google cloud storage called “object storage,” which is designed to handle knowledge such as audio and video information and documents.
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AppleInsider has partnerships that allow us to receive commissions if a purchase is made through an affiliate hyperlink. These partnerships don’t affect our editorial content material. Apple stores users’ iCloud knowledge in the Amazon Web Services and Google clouds. Because this data is encrypted by Apple, neither Amazon nor Google can obtain customers’ iCloud data.