A 'Disney Prime' membership program is in the works
The Wall Street Journal reports that Disney is considering a membership program similar to Amazon Prime
In order to entice subscribers to spend more on Disney products and services, the program could offer various exclusive perks, discounts, and other incentives
The WSJ reports that discussion about the membership program is at an early stage
A membership program of sorts already exists for Disney fans: the D23 fan club (the "23" refers to the year Disney was founded: 1923).
Disney fan event.” The mooted membership program, though, would be aimed at more casual fans, according to the WSJ.
By offering a "Disney Prime" membership program, the company would be able to target more of its products at customers
Our unique content and our ability to reach people across a variety of touchpoints is the company's "franchise flywheel"
For Sherni, Vidya Balan won Best it has a streaming service, theme parks, resorts, and is even building its own residential communities (Critics' Choice)