Are you too waiting since long for the launch of the exclusive Sony Bravia X90J 55-inch Ultra-HD HDR TV in India? Now your wait is over.
Sony Bravia has launched its 55-inch X90J Ultra-HD HDR LED TV in India, priced at Rs. 1,39,990. Sony’s television is currently one of the most advanced options available in India, and is currently available through Sony Center stores, major electronics stores, and e-commerce portals, although it is only available in a 55-inch size.
In 2021, Sony’s X90J series updates its premium LED Triluminos TV line, taking the top position from its X90H Series released in 2020.
Also Read: Top 10 Best OLED 4K TV for Gaming
Sony Bravia XR-55X90J price and availability
Sony Bravia KD-55X90J televisions are available across its key online and offline distribution channels in India. On Sony’s website, it is priced at Rs. 1,32,990, which is slightly less than the company’s stated price of Rs. 1,39,990.
There is a 55-inch variant of this TV currently available for Rs. 1,10,900, which is the same as the X90H series. In addition to the 65-inch and 75-inch X90J models, Sony India will launch 65-inch and 75-inch versions shortly.
The Sony Bravia 55X90J competes against other options in the QLED and LED segments, including Samsung, OnePlus, and TCL, all of which have a price that is close to or slightly lower than Sony’s.
Sony commands a premium in this segment and is competing directly with entry-level OLED televisions such as those from LG. Sony’s reputation in the segment makes it more expensive than its rivals.
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Sony Bravia XR-55X90J specifications and features
A 55-inch Ultra-HD (3840*2160-pixel) LED TV from Sony, the XR-55X90J is also equipped with Sony’s Triluminos technology, which is similar to quantum dots used on QLED televisions. As for audio, the HDR options include HLG, HDR10, and Dolby Vision, as well as Dolby Atmos and Dolby Audio.
Additionally, the television supports local dimming, HDMI 2.1, a high refresh rate of 120Hz at University HD resolution, as well as a low-latency mode and variable refresh rate. Speakers are rated for a sound output of 20W.
Powered by Sony’s XR Cognitive Processor, the Sony Bravia XR-55X90J is touted as the world’s first TV with cognitive intelligence. The TV can then detect the focal point of a certain frame and enhance the quality of the picture exactly where it predicts the viewer is going to focus.
Sony claims the picture quality is more natural and pleasing to the eye.
The television runs on the Google TV user interface, which was introduced on the Google Chromecast with Google TV and is the spiritual successor to the stock Android TV interface.
You can also access Google Assistant and Alexa voice assistants through the app, and Google Chromecast has been built-in. You can also access Apple AirPlay 2 and Apple HomeKit for screen mirroring and IoT connectivity, respectively.
Traditional Artificial Intelligence (AI) is capable of detecting and analyzing individual picture elements such as color, contrast, and detail. However, the new processor can assess a series of factors and adjust its performance accordingly.
Furthermore, the Bravia X90J includes XR 4K Upscaling technology, allowing 2K signals to be upscaled close to real 4K quality.
A TV panel featuring multiple LED zones automatically creates contrast by illuminating light areas and dark areas independently.
For a more immersive home cinema experience, the new X90J series includes Dolby Vision and Dolby Atmos. It offers HDMI 2.1 compatibility, as well as 4K 120 fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), an e-ARC.
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